Best Western Rewards® Guest Enrollment

The enrollment function also enables you to login guests into the BWR program, who are not yet Best Western members. The enrollment dialog box either opens automatically or in the guest profile during check-in.

Figure 35:
Enrollment dialog box during check-in

Enrollment during check-in

The following dialog box will appear - see figure 35 - should protel notice during check-in that a guest is not yet a BWR member. The dialog box can be deactivated, if desired.

Clicking the [No] button will check-in the guest without any additional actions.

Clicking the [Yes] will open the Enrollment dialog box. The dialog box already contains all of the information from the guest profile.

Figure
36:
Opening the enrollment function

Enrollment in the guest profile

Open the guest profile and klick on Start BWI Enrollment located in the Address tab - see figure  36.

Figure 37:
BWI Enrollment-Dialog

Enter all of the necessary data into the Enrollment dialog box - see figure 37:

Field

Description

FDI

Front Desk Incentive, employee’s 3-digit employee enrollment number. The FDI is sent to the CRS with each new enrollment. The number is issued by BWI and must be saved to the user’s data. Background: Each user will be able to get Best Western points for recruiting new Best Western members. Evaluation with regards to the FDI and enrollment will then take place in the CRS.

Affinity Program

During enrollment, the guest can enroll for a special program if they want to: AAA, CAA, Harley Davidson und Speed Rewards (NASCAR).

Airline Partner

The guest may also want to collect miles for a specified airline; BWI supports a broad spectrum of partner airlines. Should the guest decide on an airline, you will have to enter the guest’s respective Frequent Flyer Program Number.

"Optin" Check boxes

BWR members can select whether or not they would like to receive mail or emails from BWI or a BWI partner. A selected checkbox means: Approval issued.

• Opt-in Email BW: Receive information and promotional material from BWI via email

• Opt-in Email Partners: Receive information and promotional material from a BWI partner via email

• Opt-in Mail BW: Receive information and promotional material from BWI via mail

• Opt-in Mail Partners: Receive information and promotional material from BWI partners via mail

When selecting the “Opt-in Email” check box, a valid email address will have to be entered!

 NOTE: The settings selected here will also be implemented for the guest profile (guest profile > Address tabs > “Contact opt-in/out”).

Select the [Submit Enrollment] to create the guest as a new BWR member.

As soon as an enrollment has been sent, the guest will receive the status of Frequent Guest in protel. The membership number allocated to the guest by the CRS during enrollment, is automatically entered into the “Pers. Data” guest profile tab under “Member Card”. Additionally, the guest will receive the “BASE” VIP status. Guest profiles for BWI members are write-protected by default.

BWR Enrollment Form

After enrolling a new member into the BWR program, you should print out the BWI Enrollment Form:

1.     Open the guest profile.

2.     In the Address tab, click on Print BWI Enrollment Form - see section BWI features in the guest profile > Addresses tab.

In addition to the Enrollment Form, the General Business Conditions for the Best Western Rewards® program will also be printed.

BWR Greeting Letter

It is recommended that a greeting letter is given to all new BWR member. To do so, open the Letters tab in the guest profile and click the [New Text] button.

Then, select the template for the greeting letter and confirm with [OK].

The welcoming letter contains the guest’s BWR number and can be printed out or sent by email - here is an example letter - figure 38.

Figure 38:
Best Western Rewards Welcoming Letter
(Example)

 NOTE: In order to guarantee a valid enrollment, the guest must be given the General Business Conditions for the Best Western Rewards® program. Additionally the guest will have to be instructed about data protection measures and must sign a consent which also must be forwarded to BWI (see above section BWR Enrollment Form).

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